The ICPI-NCMA rebrand process has been underway for several months. The Branding Task Group, led by Dean Jurik, has met multiple times with our branding consultants, CLUTCH Performance. The group and CLUTCH have performed background research and conducted over 30 interviews with a range of industry stakeholders to inform the process.
The ICPI-NCMA Branding Task group has identified four names as finalists for the organization. We are asking for your feedback on the proposed names for the organization. During the Town Hall, members will have an opportunity to ask questions and learn more about the member vote to rename ICPI-NCMA.
After the Town Hall, the Branding Task Group will make several name recommendations to the ICPI-NCMA Board.
Once the ICPI-NCMA Board selects the best name for our new association, they will forward their recommendation to the entire voting member roster for approval.