On Friday, September 16, members of the rebranding task group, along with other ICPI-NCMA members and staff met in Minneapolis, MN, at CLUTCH headquarters for a day-long workshop. Several members also participated virtually. ICPI-NCMA has partnered with CLUTCH for the rebranding efforts for the organization. During the workshop, attendees prioritized potential organization names, worked to develop a position statement for the new organization, worked on audience identification and prioritization and identified messages by audience and identified key touchpoints/activities for the brand rollout. Stay tuned for more updates throughout the process. The new brand will be rolled out during the 2023 Annual Meeting in February in Columbus, OH.