March 4-5, 2025 | St. Louis, MO
Building Blocks of Success: Promoting Concrete Masonry with Confidence
The Block Promoters Conference, hosted by the Concrete Masonry & Hardscapes Association & Concrete Masonry Checkoff Board, is a dynamic 1.5-day educational event designed to equip industry professionals with the tools and strategies needed to excel by engaging with designers and decision makers. This spring 2025 event offers a non-linear learning format, delivering diverse essential topics to enhance your expertise and impact.
The conference will spotlight how to advance skills needed to develop relationships with designers and leverage the Block Design Collective’s resources and tools to create a measurable impact. Explore innovative strategies to improve your projects, build valuable connections, and broaden your professional reach. Take advantage of this opportunity to enhance your skills and expand your network!
Schedule of Events
Please note schedule is subject to change.
Tuesday – March 4
- 8:00 – 9:00 am: Registration open
- 9:00 – 9:45 am: General Session 1
What Are We Doing Here? - 9:45 – 10:45 am: Sales Session 1
Understanding the Design Process
Speaker: Adam Hutchison, Executive Director, Northwest Concrete Masonry Association - 11:00 am – 12:00 pm: Sales Session 2
Are Lunch & Learn’s Still Relevant? Connecting with Designers
Speaker: TBD - 12:00 – 1:00 pm: Lunch/Break
- 1:00 – 2:00 pm: Sales Session 3
Addressing First Cost: Is Masonry Really More Expensive?
Speaker: Dawn Rogers, Executive Director, Arizona Masonry Council - 2:30 – 3:30 pm: Technical Session 1
Concrete Masonry & Resilience
Speaker: Nick Lang, VP Engineering, Masonry, CMHA - 3:45 – 4:45 pm: Sales Session 4
Facilitated Industry Panel: Success Stories
Speaker: TBD - 4:45 – 5:00 pm: Close Day 1
- 5:00 – 6:00 pm: Networking Reception
- 6:00 pm: Dinner on own
Wednesday – March 5
- 8:00 – 9:00 am: Breakfast: Meet Your Regional Rep
- 9:15 – 10:15 am: Technical Session 2
CMU and Carbon
Speaker: Heidi Jandris, Jandris Block - 10:30 – 11:30 am: Sales Session 5
Innovate or Die: How is Masonry Innovating to Address Designer Needs?
Speaker: Jason Thompson, Coltivomae - 11:30 am – 12:30 pm: Closing Keynote – Putting it all Together: Promoting with Confidence
- 1:00 pm: Conference Ends
- 1:00 pm: Free group activity in St. Louis (optional)
Empowering Sales Professionals in the Concrete Masonry Industry
This event is designed to provide targeted education and training for sales professionals in the concrete masonry supply industry. Attendees will
gain skills and knowledge to excel in their roles while building stronger relationships with designers.
Confidence
Equip sales personnel to interact directly with designers, backed by industry associations and Block Design Collective for additional support.
Designer Trust
Emphasize relationship-building over time, fostering trust and making sales professionals the go-to resource for designers.
Proactive Problem-Solving
Teach sales personnel to anticipate challenges and identify needs before they arise.
Delivering Value
Move beyond traditional lunch-and-learn sessions by offering meaningful engagement and tailored solutions for designers.
Understanding Design Challenges
Develop fluency in the design process and the terminology used by designers to create better connections.
Actionable Resources
Participants will leave equipped with two one-hour technical presentations ready to use for educating and engaging with designers.
This initiative is focused on developing a skilled and confident technical sales team to meet the industry’s evolving needs.
Registration
Block producers can register for FREE and Associate CMHA members are welcome to join for just $250. Those interested in sponsorship opportunities should reach out to Lee Krinzman for more details.
Hotel & Parking Information
Live! by Loews – St. Louis, Missouri
799 Clark Ave, St. Louis, MO 63102
CMHA’s discounted room rates in the group block are available now through Feb. 11, 2025.
Designed for Industry Leaders Like You
- Sales professionals from block production companies.
- Sales teams from companies providing products or services to block producers supporting concrete masonry systems.
- Individuals involved in regional concrete masonry promotion efforts.
- Mason contractors focused on promoting concrete masonry to decision-makers.
- Sales professionals with several years of experience. This conference won’t go into the basics of CMU, instead, it is geared to take your skills to the next level.
Proudly Hosted By
Thanks to the Checkoff’s funding and support, this premier event promises to deliver actionable insights
and invaluable connections. Don’t miss your chance to transform your approach to the industry!
For more information, contact Lee Krinzman.